The best DX camera in the world

Started Nov 28, 2013 | Discussions thread
DaveOl
DaveOl Veteran Member • Posts: 3,313
Re: Shared frustration....

Ronan_M wrote:

GPW wrote:

Rockwallaby wrote:

Many here share your frustration Nikon Convert.

But reality prevails. It takes money to develop a new "something special" DX. DSLR sales potential is shrinking as time passes. Some customers have already made a one way trip to FX so will not buy another DX. So to recover development costs across a smaller sales base and then add the all important profit margin that Nikon shareholders demand, the sales price of a new Nikon DX may well exceed the price that many customers are prepared to pay.

Add to this a huge decline in the once profitable point and shoot market that could prop up the DSLR development cost.

Both Nikon and Canon are in a difficult market at the moment.

DX is NOT the smaller sales base. DX accounts for a hefty portion of Nikon sales. With that being said, do Nikon really need so many low end DX bodies given the state of the market? Wouldn't it make sense to produce a DX camera that customers really want?

Which customers? The small subset of ppl lurking in this forum hoping for a D400? I can only agree in sentiment...I also want a D400. But to think that Nikon's solution to low sales depends on a D400 is fantasy.

Have a look at Nikon's Financial reports (easily found on the "Investor Relations" on their website. This text is taken from the consolidated financial results:

"Imaging Products Business

In the Imaging Product Business, the compact digital camera market continued to shrink while the overseas marketfor the Digital camera―Interchangeable Lens Type performed sluggishly.

Under these circumstances, among Digital camera―Interchangeable Lens Type, the mid-class digital SLR camera D7100 enjoyed steady sales. As for the compact digital cameras, marketing was particularly focused on the sales expansion of the ultra high-power zoom camera equipped with a 42x optical zoom lens COOLPIX P520, while several distinctive new products were launched, such as the COOLPIX S6600 equipped with a vari-angle monitor that enables effortless self portraits.

ngeable Lens Type and compact digital cameras maintained their market shares; however, faced with the difficult market conditions, net sales decreased by 7.5% year on year to 352,580

million yen and operating income decreased by 26.0% year on year to 30,919 million yen."

So, D7100 and Coolpix. I think the market for a 2000$ D400 is not big enough to "save" Nikon.

If people don't think there is enough interest in a D 400, go to the Nikon Rumors forum and look at the D 300 replacement thread.  It has more posts than any other thread and also was the most popular thread in the old Nikon Rumors forum.

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Nikon D300S Fujifilm X-E2S
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