Samsung marketing.

shademaster wrote:

Two comments: 1) Usain Bolt is staring at me now at the top of dpr banner as I write this and 2) looking at the images of the BestBuy display: originally, I was one of the poo-pooers of introducing an 85mm f/1.4 "pro-level" lens. small 85 2.8 like sony would have made more sense for the mirrorless form factor. BUT, having a $900 lens in the case at BestBuy (even if stock is limited) sends a message to the average consumer -- that may not be a photography enthusiast yet -- that the system is as "serious" as Canon and Nikon.

Anyway, I've said it before, and I'll say it again: Personally, I could care less about marketing as long as the NX division has enough resources to make a fast zoom and wireless TTL.

Haha.. back in June when I did my purchased of 2 sets white NX300 + 18-55mm III OIS (white) + 50-200mm III OIS lens (black) for around US$620 each set, the shop I purchase them from did not have any Samsung Usain Bolt ads stand, so I did not aware of such ads.

After done my purchased, I've start to look at the web for any NX300 comments and user experience and then start looking at some review elsewhere outside DPR. Then only I came to realized that Usain Bolt ads, also about NX300 caliber was on the very high performance side.

I was simply sold by fact of NX300 having,

1. The retro design of it.
2. It come with newer and better APS-C, when compare to 2012 models.
3. It come with huge 247-point Contrast and 105-points Phase detection Hybrid AF system.
4. It was fast at 8.6 fps.
5. The contour of it hand grip that was very comfort to hold the camera for longer timing. Having said that, NX300 hand grip was way better than any Sony NEX-3/5/6. I used a NEX-5N before, it was very uncomfort to hold even at initial grip on it. The gap between hand grip and a small lens was too little.

For me, the current Samsung NX camera & lens system are good enough even for enthusiast to semi-pro photographers.