So who was 4/3 originally aimed at?

Started Nov 16, 2013 | Discussions thread
OP Big Ga Forum Pro • Posts: 18,622
Re: telecentricty and sensor format...

Sierra Dave wrote:

The other thing Olympus clearly underestimated was the importance of autofocus and frame-rates to photojournalists, event photographers and other working professionals. Perhaps because they had little experience with SLR AF, they misgauged the other players and failed to produce a competitive alternative.

I think this is an important point.

I wonder if they solicited the opinions of OM shooters when working out what the new E series should offer. That is quite a specific type of photographer, and I doubt many working pros who rely on AF and framerate to give themselves a competitive advantage would have stuck to the MF OM series.

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