So who was 4/3 originally aimed at?

Started Nov 16, 2013 | Discussions thread
alatchin Senior Member • Posts: 1,055
Re: A big fail

Richard wrote:

CharlesB58 wrote:

Richard wrote:

Big Ga wrote:

The recent article on 4/3 lenses by Michael Reichmann (well ... I'm assuming its him) over on LL is an interesting one. he kicks off with saying "Four Thirds was conceived by Olympus as a new Pro format". I tend to agree.

Big fail then because no pros use it. Maybe a few unknowns but it really failed to capture the pro market.

Well...photographers such as Pulitzer Prize winner Jay Dickman, former UN official photographer John Isaac, Award Winning photographer Jay Klinghorn...hardly unknowns.

Ok, lets just say for arguments sake there are 3 pro photographers that use them. Still a big fail. They did not create this camera for 3 guys if they were meaning to capture/aim at the pro market. That would be my point.

Dont be a muppet. The actual numbers are completely unknown but there are REAL advantages to the format, 43rds and now m43rds.

The growing numbers of professionals who are choosing to use the m43rds format shows the sensor size (as long as it is competitive) is not an issue for many/most applications. In face the biggest lull for 43rds was after the E-3/30 and the introduction of m43rds, or about 5 years. In that period they have introduced the m43rds system and a slew of lenses.

The real question isn't how many professionals use the system, but is it capable to deliver? Change int he photography market is slow, Sony has also failed to dent the lead Canon and Nikon enjoy, however their attempts (a850, a900 Zeiss AF lenses etc) could hardly be called "failures".

While there may be segments where other cameras perform better, there is no segment 43rds/m43rds cannot produce the results:


On location fantasy fashion/portraiture





on-location portraiture

on-location portraiture

on location portraiture

local sports (worse lighting than stadiums)

local sports

natural light commercial shoot

natural light commercial shoot

birds in flight



commercial on location product

corporate portraiture

family portraiture



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