So who was 4/3 originally aimed at?

Started Nov 16, 2013 | Discussions thread
MatijaK Regular Member • Posts: 237
Re: So who was 4/3 originally aimed at?

Big Ga wrote:

So what do you think? what was the target market that 4/3 was originally gunning for?

Olympus really was aiming at the pro market, but they have failed because of this:

1) The AF system was never up to par. They should have spent a lot more R&D money or purchased a patent from someone.

2) The 2x FL is well-suited for macro and telephoto. There have only been two macro lenses, both with short focal distances, and no manual focus. Telephoto in the prosumer segment stopped at 200mm. A 100-400 f/4 with good AF in the body would have done wonders.

3) Despite the 2x crop, the primes produced were the 25mm f/2.8, 35mm f/3.5 and 50mm f/2 (the only bright prime). Those errors were fixed with m4/3, but the fact remains that the 4/3 system was missing a bright 12mm, 17mm and 25mm. The zooms are wonderful, but many people prefer primes.

I don't see a bright future for m4/3. It fills a certain "carry everywhere" niche, but give it five years, and smartphones will take its place, like they did with "carry everywhere" compact cameras. Canikon will go full mirrorless and not change a thing, except replace the OVF with an EVF. They haven't done so yet because mirrorless isn't ready. It's close, but not there yet.

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