So who was 4/3 originally aimed at?

Started Nov 16, 2013 | Discussions thread
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Gesture Veteran Member • Posts: 4,235
Re: telecentricty and sensor format...

"The other thing Olympus clearly underestimated was the importance of autofocus and frame-rates to photojournalists, event photographers and other working professionals. Perhaps because they had little experience with SLR AF, they misgauged the other players and failed to produce a competitive alternative."

Yes. The irony is as each new advance came out in film days, many pros declared "we can do better controlling everything ourselves," i.e. auto-exposure, autowinders, autofocus, autobracketing, et al, yet they adopt the new stuff more rapidly than anyone.  In years past, I always feel that consumers benefited from the technology developed for professionals, but, today, it seems like the advances reach all markets (commercial, photojournalism, consumer) faster.

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