So who was 4/3 originally aimed at?

Started Nov 16, 2013 | Discussions thread
Roger Engelken
Roger Engelken Veteran Member • Posts: 5,368
Re: So who was 4/3 originally aimed at? - Original press release

Perhaps an initial press release from 2003 will help answer that question:

World's first professional digital SLR system with interchangeable lenses based on the Four Thirds Standard.

Amsterdam, 24 June 2003 - The Olympus E-System hails a new chapter in the history of photography. Now, the world's first SLR digital camera system realises the advantages of the Four Thirds Standard and is dedicated to the special requirements of digital SLR photography, presenting new benchmarks for professional image quality and performance. All components and accessories of the Olympus E-System - from the camera body, through flash units, to interchangeable lenses - have been expressly designed for digital use and ensure the system's performance potential is maximised in every instance. The Olympus E-System breaks the mould of previous digital SLR solutions and frees itself from the obstacles of the past.

A competitive edge

Near enough is never good enough for Olympus. And with the Olympus E-System, no compromise has been made.

Gone are the days when photographers had to contend with hindrances due to using lenses that were not originally designed for use with their camera backs. Problems such as a loss to wide-angle capability, insufficient lens resolution and cornershading are a thing of the past. The Olympus E-System adheres to the guidelines defined by the Four Thirds Standard that regulate type and diameter of the lens mount as well as the size of the image sensor and the flange back distance. These guidelines not only guarantee complete lens interchangeability between any manufacturer complying with the set norms but also enable production of lenses fully optimised to digital camera requirements.

A five megapixel 4/3-type CCD ensures the light transmitted by the lens is captured in flawless detail. But it is not the pixel-count alone that is responsible for the professional image results. Unlike most digital cameras, the Olympus E-1 utilises a Full Frame Transfer CCD sensor, a type specifically developed for the capture of still images. In comparison to Interline Transfer counterparts found in the majority of digital models, the FFT-CCD is distinguished by a larger pixel area, with bigger photodiodes and transfer channels. This means more electrons can be captured. A high signal/noise ratio can therefore be achieved together with a wider dynamic range. Final images benefit from more exposure latitude, greater detail and less noise.

 Roger Engelken's gear list:Roger Engelken's gear list
Olympus PEN E-P5 Olympus E-M1 Olympus OM-D E-M10 Panasonic Lumix DMC-GX8 Olympus E-M1 II +10 more
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