Nikon DF, Why is the price so high?

Started Nov 10, 2013 | Discussions thread
turbsy Contributing Member • Posts: 895
Re: Nikon DF, Why is the price so high?

CFynn wrote:

Nikon want to market the Dƒ as a bit of a "premium" enthusiast camera. It obviously wouldn't have quite the same cachet if it was made in China or Thailand and sold at the price of the D610, their cheapest current FX DSLR.

They are apparently producing the Dƒ camera in less than a third the numbers they did with the D800 - and much less than the D600/D610 ~ so it is likely they expect it to have relatively small sales.

The DF is the first of Nikons new high margin cameras.  All they did was take parts that have already been developed and put them in a body that has a cool factor And now they market it as a purist camera.

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