Nikon DF, Why is the price so high?

Started Nov 10, 2013 | Discussions thread
kevinlee Regular Member • Posts: 329
Re: Nikon DF, Why is the price so high?

The prediction is that this is something of a niche product. Nikon would have priced it to recover development, marketing and distribution costs for a product with a limited market. How long it will stay at this level is difficult to predict. If the camera attracts a great deal of interest but insufficient sales Nikon may resort to a wider lens bundling to stimulate sales. If that doesn't work they may be forced into price distress to kick start it. In the short term I can't see Nikon pulling large chunks off the price early as this would reflect poorly on the product and erode its market positioning.

 kevinlee's gear list:kevinlee's gear list
Nikon Coolpix 5700 Nikon D200 Nikon D300 Nikon D800E Nikon AF-S Nikkor 70-200mm f/2.8G ED VR +6 more
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