Nikon DF, Why is the price so high?

Started Nov 10, 2013 | Discussions thread
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antoineb Veteran Member • Posts: 6,445
Well this is Nikon's marketing plan...

jY h wrote:

Hello, I'm the very happy owner of a Nikon D600 and have no plans of buying a new camera. However, the Nikon DF did catch My eye. I love the retro styling. Why is the price of this camera so high? Its sensor has lower resolution than the D600, it has no video capability, and no built in flash. Why would someone pay several hundred dollars more than a D600/610 and get less capability? I suppose it all due to the styling? Am I missing something?

I think Nikon can be excused for thinking that there will be enough people out there who will love the physical controls (I love them) and not mind the size and weight (I do) and agree that the price is pretty good considering you are getting most of what makes a D4, for a much lower price.

I just hope these are not the same people in Nikon's marketing team, who were responsible for the appalling choice of price points (way too high) on the "1".  The "1" had its quirks, starting with horrible ergonomics on the early models, but it also had its qualities - it probably would have been a much more successful product if only Nikon had not priced it on par with mid-range DSLRs...

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