Nikon knows the Df isn't for everyone

Started Nov 8, 2013 | Discussions thread
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sandy b
sandy b Veteran Member • Posts: 8,521
Nikon knows the Df isn't for everyone
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A quote from Bjorn "The Df body is produced at the Sendai factory and initial production is 12 000 cameras per month, according to my Nikon sources. Thus it clearly isn't considered a high-volume consumer product".

This is a niche camera that will bring in some solid cash with high ROI. Its going to be higher priced for the well heeled. Its still going to be a very good camera with a great coolness factor. Older people have money. This camera is aimed at them.

I do not think this in anyway is pushing Nikon into a new direction. Its a camera that will make them some good profits for a few years, not a prospect of the future. So if you want it, enjoy it. I think its a one off.

 sandy b's gear list:sandy b's gear list
Nikon Coolpix A Nikon 1 J1 Nikon D7100 Nikon D750 Nikon AF-S Teleconverter TC-14E II +10 more
Nikon Df
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