FF Commentary by Thom

Started Nov 4, 2013 | Discussions thread
John_A_G Veteran Member • Posts: 7,694
Re: Correct but too much logic to overlook corporate greed

moving_comfort wrote:

And you're right, it's highly doubtful the K-01 is selling at a unit loss now, and it's a myth that any volume camera sells at a loss.

it depends on what you mean by "a loss".  If you're talking about per unit cost of goods vs. retail price that is one thing.  But, that doesn't take into account the program costs (R&D, marketing, etc....).  So I agree it's a myth that any company makes a mass market product whose retail price < Cost of Goods (COGS).  But just because retail price > COGS doesn't mean the program is a profitable one because you have to pay back all those R&D costs.

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