FF Commentary by Thom

Started Nov 4, 2013 | Discussions thread
Twong Contributing Member • Posts: 849
Correct but too much logic to overlook corporate greed

There is a potentially fatal flaw in the argument that the cost of a camera is dominated by the cost of the sensor. It might well be the case when digital camera first appeared. The cost of a sensor has been coming down while the complicity of the entire camera has gone up considerably. It is conceivable that the cost of a sensor may no longer dominate.

With the rates at which new cameras are releasing, companies have to recoup the development cost. That is what we are paying. Do you really think Pentax is selling K-01 at a huge loss? Think again. The answer is no. Pentax may not make much money but not at loss. Another example is Apple products; the cost of the hardware is not much different from comparable Android devices but command a hefty margin.

Bottom line is that hardware costs and selling prices are not really that well correlated.

 Twong's gear list:Twong's gear list
Olympus PEN E-PM2 Pentax K-3 II Pentax smc FA 50mm F1.4 Pentax smc DA* 50-135mm F2.8 ED (IF) SDM Sigma 70-200mm F2.8 EX DG OS HSM +18 more
Post (hide subjects) Posted by
Keyboard shortcuts:
FForum PPrevious NNext WNext unread UUpvote SSubscribe RReply QQuote BBookmark MMy threads
Color scheme? Blue / Yellow