Mirrorless shipments surge....

Started Nov 1, 2013 | Discussions thread
MichaelKJ Veteran Member • Posts: 3,466
Re: Spreadsheet of units sold by region.

YouDidntDidYou wrote:

MichaelKJ wrote:

NancyP wrote:

That is pretty interesting. Japan has really gone wild for MILC.

While it is true that MILCs are much more popular in Japan than elsewhere, they have failed to gain market share over the past two years (according to BCN data). CIPA separated mirrorless and DSLRs for the first time in January 2012. MILC shipments in Japan for the first seven months of this year were 36.9% of ILC shipments versus 39.7% for the first seven months of last year.

You really need to take into account how much the Nikon 1 and Canon EOS M fails skewed the 2012 mirrorless figures...

Your argument only makes sense if you assume that significantly more 1s and EOS Ms were shipped in 2012 than were shipped in 2013. However, a lot of 1s and EOS Ms were shipped and sold at fire sale prices this year.  In fact, the EOS M with double kit lens is currently the best selling mirrorless camera configuration in Japan, and the 8th best selling ILC.  Given how poorly they sold at retail last year, it wouldn't surprise me if 2013 shipments & sales of these models are higher this year than they were last year.  The fact Canon and Nikon have had to sell a lot of their mirrorless cameras at a steep discount indicates that the Japanese market share for the other mirrorless cameras could well be less than 30%.


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