Mirrorless shipments surge....

Started Nov 1, 2013 | Discussions thread
OP Abrak Veteran Member • Posts: 4,064
Re: it's a pity

alexisgreat wrote:

that Olympus point and shoots have fallen so far, what they produce now is crippled nonsense, what happened to the legacy of the greatest compact of all time, the C-8080? and the C-7070 (which I still have) was also way ahead of its time, with features most DSLR dont even have. Why doesn't Olympus produce more cameras like these and maybe it's sales margin would be better?

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Actually it is too late for that. 5 years ago (2008) Olympus's imaging sales were US$3.2bn. This year they will be lucky to top US$800m - so they have already lost 75% of their business. Over that period 'mirrorless' has grown from nothing to US$350m which means the remains of their business has shrunk 85% or so.

Of course, that is one of the key reasons that Olympus keeps going - it used to be a major player. And Olympus is losing so much money because it cant shrink its overheads fast enough to keep up with the collapse of sales. Overheads like SG&A expense (something that people keep suggesting they should spend more on) were over 50% of sales last year (roughly double Canikon) and they need do fall by over half for the company to return to profitability.

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