Canon and Nikon dominate the photo world, but I don't understand why.

Started Oct 31, 2013 | Discussions thread
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Aberaeron Senior Member • Posts: 4,979
Re: Canon and Nikon dominate the photo world, but I don't understand why.
1

seoseoer86 wrote:

Canon and Nikon are just boring compared to Sony

posted by: cong ty bao ve , lam dep

The vast majority of people, especially first time or very occasional buyers, love 'safe and boring'. They also love 'simple' and 'value' and 'the brand'. They don't care about any superior features or innovations. Will never use all those trick features. Will probably never buy more than the two kit zooms.

A small minority want more and better. Even so they might not care for innovations and will care very much about being in a familiar and 'safe' 'family'. It is a well known and prime marketing tool, especially for referred and repeat sales, that consumers find being included in some kind of 'family' or 'gang' is extremely important. It attracts new business and retains existing customers, no matter if it's a car, fast food outlet, handbag or a camera. People are literally herd or flock animals that like to be associated with success and wealth and 'class'.

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