Will Nikon be out of business in 5 years?

Started Oct 28, 2013 | Discussions thread
Olymore Senior Member • Posts: 1,726
Re: The smaller players...

Some of those smaller players have been around a long time and have been a small part of the market for a long time.
Canikon huge sales increases were predominantly due to the non enthusiast market buying the default choice. And it is that market which is shrinking.

The enthusiast market is a little different and people who are knowledgeable about photography are more likely to buy one of the smaller or specialised brands.

You only have to look at the forums here. 80% of the posts on here would be on the Canikon forums if enthusiasts reflected the overall market split and that certainly isn't the case.

So my predictions are,

All photography companies/ divisions will sell less cameras and shrink in size which may not be a problem for the camera companies if they cut their costs quickly enough

The market will become more specialised and niche.

Cameras will rise in price due to lower volumes

Smaller players will increase their market share (of a smaller market) as they target the enthusiast looking for something a bit different (see Fuji for example).

Product cycles (and progress) will slow.

Canikon will still be the biggest players.

A bit like the film days really.,,,

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