Nikon's 5 year plan...

Started Oct 23, 2013 | Discussions thread
sportyaccordy Forum Pro • Posts: 12,704
Re: Nikon's 5 year plan...

stevo23 wrote:

But you don't understand that business. The people don't decide, carriers have to. What's more, do you see any Sony phones any more? Think about it - Nikon have never made phones. Would they be any good at it in the time frame needed? Doubtful at best. They would be required to knock off the big three in a short time for it to have been worth it.

Now there is one thing - they can get into that industry from the side by making add-ons and acting as a third party provider of in-phone cameras etc. Can you imagine Motorola marketing a phone with a "nikon camera" inside?

Plenty of people buy unlocked/carrier-less phones. Plus why wouldn't a carrier jump behind having phones by a well known company like Nikon? The Android platform is good enough IMO that as long as the hardware was competitive it would be fine. There's not much to it.

Partnering up with a manfacturer is risky. Many manufacturers have come and gone. Better to strike out on your own and collect all the profits.

There are a lot of DSLR owners out there with just one lens that came with their camera. The DSLR cycle includes lenses which effectively extends the life cycles of the products for several more cycles than if the core product were monolithic as in compact cameras. They don't have to go after new DSLR sales or compete with cell phones to sell lenses.

I still argue that the lens market is not much less, if at all, saturated than the body market. Especially now with these high resolution sensors. And again, CaNikon can't survive on lenses or semi-pro upgrades alone.

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