Nikon's 5 year plan...

Started Oct 23, 2013 | Discussions thread
sportyaccordy Forum Pro • Posts: 10,733
Re: Get going on the D400 and the 7DII

jfriend00 wrote:

But, there are some types of photography that the dSLR has a major technical advantage and simply can't be shot well with less capable cameras such as shooting action.
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For the average consumer, this type of photography is nearly non-existent. ~5-8 years ago, for general photography, the gulf between cameraphones and DSLRs was huge. However, now with the significant downsampling of the main avenues people look at pictures through, as well as the IQ leaps of cameraphones, that gulf has been pretty much bridged. Most people's monitors are 1080p at most and their photo sharing services downsize and compress heavily. So for them, a cameraphone is generally more than enough.

And at this point, people who need more either already have more or can buy more used. All of these indicators point to less NEW sales for any camera that isn't attached to a cell phone. Unfortunately for Nikon, its mirrorless system is probably the weakest of the bunch, and without serious reinvestment in marketing and technology will stay that way. I.e. it's nowhere in the league of something like NEX or MFT. Those systems can crossover into the phone realm easily I think, with "lens cap" lenses for pocket duty and then whatever you want if you need more.

We really have to put things in perspective. Most kids today enter the world of photography through their phones and IG/FB. A big, clunky, disconnected camera is kind of old hat. Even if Nikon's not gone in 5 years the future isn't looking bright. If they want to maintain revenue and profitability it will take way more than more specialized cameras aimed at an aging and shrinking market sector. They have to completely rethink their business IMO and focus on phones. An Android powered Nikon phone would do very, very, very well IMO. It wouldn't have to be APS-C or anything- just significantly better than the competition and competitively priced. I think Nikon could do it easily.

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