Nikon's 5 year plan...

Started Oct 23, 2013 | Discussions thread
sportyaccordy Forum Pro • Posts: 10,795
Re: Nikon's 5 year plan...

I agree 100% with this article. Nikon still has a chance though. They can re-engineer their mirrorless platform as phones, which with backlit 1" sensors would elevate the IQ and still give the connectivity people want.

The main customers for DSLRs were people who didn't have them. Now I think pretty much everyone who wants a DSLR has one, and there is zero reason for them to upgrade. The few folks who upgrade faithfully are not enough to support the business. Nikon definitely needs a new strategy.

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