"Nex" has become an iconic brand name...

Started Oct 24, 2013 | Discussions thread
PVCdroid Veteran Member • Posts: 4,354
Re: "Nex" has become an iconic brand name...

EinsteinsGhost wrote:

By saving less than a drop of paint per camera body for not having to print "NEX" anywhere on the body? Sony Alpha NEX is the camera you're talking about... now, Sony Alpha (ILCE).

It appears to be more than that with competing design teams and overhead costs. The CEO pledged to reduce labor by 10K positions. There are a lot of articles on this regarding the electronics division problems: Sony's slow entry into the HDTV or smartphone market. It's too bad that the electronics division encompasses so many different product lines.

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Sony Alpha NEX-5N Sony Alpha NEX-7 Sony Alpha a7R II
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