Nikon's 5 year plan...

Started Oct 23, 2013 | Discussions thread
yvind Strm Veteran Member • Posts: 4,130
Re: Nikon's 5 year plan...

stevo23 wrote:

OK guys, you read what the moderator said. Maybe we can re-boot this yet again and stay civil.

Thoughts of Nikon's demise could bring many emotions, but it's just a camera. If they were to go away in 5 years (not likely), there are other toys to play with.

Here's the article:

Here's what I think is wrong with the article (not much right actually):

1) Most technology writers try to understand what they write about. This one doesn't quite get Nikon and Canon or any other camera maker or why any of the past ones went out of business. I don't know anything about him personally, but in this case, he seems to be missing something.

2) Quoting numbers can be scary, but I like Thom Hogan's more balanced approach. He actually knows what they mean and where they come from. He's being honest and straight with the facts and not skewing it for his purposes.

3) Tunnel vision is a sure sign that you're not getting an informative article. This writer focuses on Nikon and Canon, but the forces he describes and uses to predict doom are hitting all camera makers. One could actually say the Nikon and Canon, with cash in hand, are in a stronger position than the rest.

If you dig deeper, you'll realize this is not really an smart article at all. It's a simple regurgitation of facts that have been floating around for some time now. It's really just about the pain the smartphone market is causing the camera makers. It should say "all camera makers". But it doesn't. It chooses to focus on the big two.

Of course it focuses on the big two. Every Pentax, Sigma and other small camera brand user knows that "their" company is small and vulnerable. Users of cameras from the giants will be much more surprised to know their comapny is at risk too.

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