Nikon's 5 year plan...

Started Oct 23, 2013 | Discussions thread
chipmaster Senior Member • Posts: 2,809
Re: Get going on the D400 and the 7DII

How big is the nature photography business, pretty small IMHO

Frankly the volumes will continue to go down.  Canon, Sony and other sensor manufactures will taylor more to the smartphones than P&S and DSLR.  I could see Nikon have a problem as Sony will no longer invest the huge sums of money for next generation sensor factory.

All about volumes to drive ROI to invest in next generation technology.  Virtuous cycle is being broken very very quickly.

Paul B Jones wrote:

Smart phones will never be able to do nature photography so a smart plan for Nikon and Canon would be to get going on releasing kick-ass crop cameras with state-of-the-art AF and multi-fps.

That is a market they can serve well and grow.

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