Nikon's 5 year plan...

Started Oct 23, 2013 | Discussions thread
Leif Goodwin Senior Member • Posts: 1,390
Re: Nikon's 5 year plan...

It's a silly article designed to get attention, maybe to publicise the author or the media.

There is no reason why Nikon could not carry on with lower sales due to, for example, smart phones taking over the compact market. What it would mean is less innovation and less product development due to lower research and development spending. And products might remain on the shelves for longer.

30 years ago we did not have such a wide range of cameras and lenses, and they survived.

Nikon is one of the big names in sports optics (the modern term for binoculars and spotting scopes) and microscopes.

But what the article ignores is the growth in new markets such as China. Many countries are developing rapidly. Africa is developing a middle class. South America is doing well. So sales of full size cameras may well remain very healthy. Don't forget that today many wealthy amateurs own pro grade equipment. Even large numbers of ordinary people - mainly Americans it seems - own a D800 and pro grade lenses to photograph their dog, and family.

Nikon should thrive. As others have said, the recent experiences of flooding in Thailand and the earthquake in Japan may well have shaken Nikon profoundly (no pun intended).

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