What will happen to Olympus now??

Started Oct 20, 2013 | Discussions thread
stevo23 Forum Pro • Posts: 20,053
Re: Easy: Olympus will go FF as well. M43 + FF co-exist PERFECTLY

007peter wrote:

Olympus can and will go FF too:


keep in mind that:

Canon maintain (1) FF (2) APS-C (3) APS-H (4) EOS-M formats

Nikon maintain (1) FF (2) APS-C DX (3) CX 1" formats

there is absolutely nothing preventing

Olympus from maintaining both (1) m43 plus (2) FF format

Yes - money. They've posed yet another in a fairly long string of losses.

beside Unlike Panasonic, Olympus has a healthy selection of FF OM Lens to be have one ebay

But that's no way for Olympus to be healthy. They can't make a new FF camera and then tell people to buy lenses on ebay. They have to produce a line of lenses as well - which they know how to do quite well.

My prediction is that Olympus alone will go FF as well, but not Panasonic

Having said that. I agree paying for $1399 Olympus e-M1 "TODAY" is a BAD IDEA. FF is coming, you can dance high or dance low, but FF will wreak havoc across all competitor. To be fair, I also think investing $1200 into a Canon 17-55 F/2.8 is also an BAD IDEA.

Luckily I sold my canon 17-55/2.8 2 yrs ago.

It would be surprised if Olympus will be able go FF. The main reason is that they can't afford it from a fiscal perspective. They just produced/announced their future and it's OM-1.

That being said, I hate to imagine a world where they don't make cameras any more.

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