GX7 is already $100 off at adorama

Started Sep 29, 2013 | Discussions thread
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Eamon Hickey Veteran Member • Posts: 3,528
the rules did change

Laszlo13 wrote:

Well I wondered about this. Decades ago, there used to be variance in retailers' prices. I remember B&H, Adorama, etc., being much cheaper than in store prices (and there was a ton of other New York mail order shops that were even cheaper). The something happened in the past 10 years, because we've seen single pricing throughout the US for camera products.

Something did change in the U.S. -- in 2007 the Supreme Court ruled that minimum retail price maintenance agreements were not automatically illegal in the U.S. anymore. The nuances are a little complex, but here's a good NY Times article on the ruling:


In the wake of that ruling, many -- probably most -- camera company subsidiaries in the U.S. have instituted uniform pricing policies, meaning retailers are not allowed to deviate from the manufacturer's suggested price on items that are covered by the policy. (Typically, not every product in the company's lineup is covered.)

Companies in many, many other industries have also established similar uniform pricing policies.

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