Interview with Tereda and other Olympus staff

Started Sep 25, 2013 | Discussions thread
erichK Veteran Member • Posts: 5,858
Re: Designed for women

sderdiarian wrote:

Landscapephoto99 wrote:

PENs are, not m43 in general. I do not think of the E-M1 or the GH3 as cameras targeted at women.

I can't believe Olympus is this ignorant of Western attitudes. To have a car branded as a "chick" car is the kiss of death, VW Bug a case in point. Same for introducing a car aimed at youth (PT Cruiser and Honda Element) adopted by the "mature" crowd.

Actually, these remarks have deep and honourable roots in Olympus corporate tradition.  Maitani was delighted to note women using his new Pen cameras back in a time when Japanese photography was and almost completely male domain.

I can only hope that photographers are, on the whole, a little more intelligent than the idiots who parade huge trucks and SUV's through our city streets to tout their masculinity - or actually to compensate for their lack of anything better to show.

Real photographers use their cameras as picture taking tools that they use to as fluidly and inconspicuously as possible to communicate their vision, rather than to make a spectacle of themselves.  mFT is ideal for this.

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saskatoon, canada
Photography is a small voice, at best, but sometimes one photograph, or a group of them, can lure our sense of awareness.
- W. Eugene Smith, Dec 30, 1918 to Oct 15, 1978.
underwater photos:

 erichK's gear list:erichK's gear list
Olympus E-1 Olympus E-330 Olympus E-620 Olympus E-5 Olympus PEN E-PL5 +23 more
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