Interview with Tereda and other Olympus staff

Started Sep 25, 2013 | Discussions thread
Landscapephoto99 Senior Member • Posts: 2,834
Re: Designed for women

sderdiarian wrote:

I don't think this is what he said.  He said that PENs are aimed at women in the Asian market.  OMD, not.  He said nothing about abdicating image quality to FF.

For them to openly come out and say they've abdicated image quality to FF, a man-sized camera, and have targeted their products instead to women, well, good luck with that marketing strategy in the west. Small, efficient and high IQ sells to all genders. Maybe someone should whisper that in their ear .

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Sailin' Steve

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