Thom Hogan: "Get fully behind Nikon 1 or drop it."

Started Sep 16, 2013 | Discussions thread
antoineb Veteran Member • Posts: 6,627
Well said - and even Apple now seems to have lost the vision

Sonyshine wrote:

Real innovators don't listen to their customers!

Look at Steve Jobs for example - did he listen to customers asking for the iPhone? or the iPad? or even the iPod or iTunes? No.

Because he had a vision about where technology was going.

Did Dyson ask customers if they wanted vacuum cleaners with swirl vortices!

Did Henry Ford ask customers what they wanted in a Model T? Of course not!

Did Honda ask Triumph and Norton customers if they really needed a four cylinder 750 motorbike? Nah!

Great inventions never come out of customer clinics - committees only make camels.

What camera manufacturers ( Canon, Nikon etc ) are afraid to do is embrace the digital age. They are very conservative and their customer base is conservative. They are scared of cannibalising sales by being innovative. What they fail to realise is if they don't seize the opportunity their competitors surely will!

Electronics manufacturers on the other hand like Sony and Samsung are happy to innovate and test new ideas and products - what they have lacked so far is the razor sharp vision to push their ideas and products so far ahead of the competition that they annihilate them - it still might happen....after all Apple is arguably the biggest camera brand in the world....

Well said.

Electronics manufacturers have no heritage or installed base which makes them freer to experiment - not that they are always too successful at it to judge by Sony's record for example

Camera manufacturers are kind of stuck.  Their traditional customer is indeed very conservative so does NOT want too many bright truly modern and visionary ideas - but at the same time if they want to grow they ALSO would need to please the more modern crowd.  And to complicate matters further, a company like Nikon has skills mostly in optics and superior image processing and superior camera ergonomics, but not on software or wifi and so on - so what are they going to do?  Especially given that they are not such a large or rich company?

Fact is, as you point out today, that the smartphone people have become, de facto, the largest camera vendors by a large margin - though you seem to be mistaken as far as market shares go:  Samsung is far ahead of Apple on this one

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