Ricoh news - no news!

Started Sep 5, 2013 | Discussions thread
Zvonimir Tosic
Zvonimir Tosic Senior Member • Posts: 2,803
It was a shock in Ricoh's HQ …


Two years after the Purchase of Pentax for peanuts, they've realised (!) they have:

  • Pentax customers to care about too,
  • supplier obligations,
  • sales obligations
  • three all new mounts,
  • plenty of cameras to make,
  • plenty to replace,
  • keep up with time,
  • and a range of lenses they've never dreamt about.

A corporate bubble dream of weekend company purchases has dispersed — and reality was facing them — there there was in fact some commitment to make!

A novel concept in their books, since they seldom bothered with consumers. Because if they were good with end consumers, their own cameras would flourish.

Now I'm afraid that they'll bust Pentax same way they busted their own camera 'hobby'.

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Zvonimir Tosic
“A portrait is not made in the camera, but on either side of it.”
— Edward Steichen

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