I want medium format!

Started Aug 30, 2013 | Discussions thread
brianric Veteran Member • Posts: 7,857
Re: Kodak

John1940 wrote:

Iliah Borg wrote:

Medium format isn't merely dead, it's really, really, really dead.

Kodak is also dead, but it is not because they were incapable - it is because of the wrong business model.

I found the following regarding Kodak's demise to be interesting:

http://www.forbes.com/sites/avidan/2012/01/23/kodak-failed-by-asking-the-wrong-marketing-question/

John1940

That's why I admire Steve Jobs. When the first iPhone came out, Jobs had opposition within Apple for putting a music player on the phone as it would cannibalize sales of the iPod. Jobs answer was if we don't do it, someone else will.

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