Nikon 1: Do Nikon listen to their customers?

Started Aug 21, 2013 | Discussions thread
SunnyFlorida Contributing Member • Posts: 831
Re: Nikon 1: Do Nikon listen to their customers?

IVN wrote:

SunnyFlorida wrote:

KSPGM wrote:

There is a long thread on this Forum about why Nikon 1 is failing - over 130 posts so far. Question is 'Do Nikon listen?' and if so 'To whom do they listen?

Short answer is NO, I don't even think they include Nikon users in the research groups

Before the Nikon 1 camera was released I don't recall reading a single thread where Nikon users were clamoring for a tiny 1" sensorinstead of their award winning APS-C sensors or clamoring for an incompatible accessory port instead of a standard hot shoe. So since their customers weren't asking for it, Nikon decided to give it to them anyways

But Nikon works in their own way, 10 years after DX they've yest to release a w/a DX prime , or update their 24mm F/2.8, 28mm F/2.8 primes with AF-S versions

In most cases consumers don't know what they want. As a manufacturer you have to predict what they might want.


Before the Nikon 1 sensor was released, Nikon consumers were overwhelmingly happy with the performances of APS-C sized sensors and Nikon cameras were consistently receiving the highest ratings from respected review sites, I'm pretty sure that conusmers knew what they wanted, it was an APS-C sensor MILC instead of an unproven new sensor.

Also I would guess that if you ask 100 nikon users if they would like their SB-400, SB-600, SB-900, SU-4 or CLS  to be compatible with the 1-system, 99 of them will say yes, so this theory that Nikon users do not know what they want doesn't seem very plausible.

Do you think that designers/managers at Apple have asked people whether they would want a gigantic phone, with poor battery life and no buttons, but with internet access, camera and MP3? What do you think ppl at that time, knowing only traditional Nokia, Ericsson and Co mobile phones, would have said to that?

IVN, you're comparing Apples to Potatoes, Apple created a whole new market segment by INTEGRATING their I-Pod and Phone together, eve-though they knew that doing so would cause a huge drop in their I-Pod only sales. Nikon is SEGREGATING, the 1-system by not allowing users to integrate excellent speedlights (SB-400, SB-700, etc) and by offering a lower IQ sensor as to not hurt their D-SLR sales, BIG difference.

Before seeing it in action, they would have probably thought that it is a nonsensical idea.

1" has potential, sensor size is not the problem.

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