If Sony releases a FF Nex what will this do to X sales?

Started Aug 10, 2013 | Discussions thread
OP Astrophotographer 10 Forum Pro • Posts: 11,029
Re: Nothing at all.

I doubt the market is minscule. DSLRs and FF DSLR sales were one of the brighter spots in camera sales this year so far.

There are a lot of Nex owners, much more than X cameras (no doubt due to marketing, the "Sony" brand which inspires confidence).

Not everyone likes lugging a large and heavy DSLR/lens around and smaller but same performance would be appealling to many if at a reasonably price. I can see a lot of current Nex 7 owners upgrading and a number of Canikon FF DSLR owners seriously considering one. Profitable? Look at long term trends. Aptina CEO says larger sensors are the trend for the future. DSLRs may even make a foray into medium format and mirrorless tend to dominate FF is a possible future scenario.


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