7D - 70D - 7D2

Started Jul 21, 2013 | Discussions thread
x-vision
x-vision Senior Member • Posts: 1,231
Re: 7D - 70D - 7D2

Bobn2 wrote:

Selling two different products into one space is splitting the market. You don't get twice the sales but you do get two sets of R&D costs, two sets of inventory costs, two marketing budgets and so on.

Agree. The 7DII and 6D will be competing for the same money ... initially.

Yes, it makes little sense at this time to have both the 6D and 7DII at the same price point.
Two years from now, though, things will look differently, IMO.

Canon will not back down from the new $3500 price of the 5D series.
But this price is too high for many of the buyers that made the 5DII a big seller.

At the same time, the current 6D is quite a misguided product.
It's obvious that the 6D was an afterthought - designed after the 5DIII specs were frozen.
It's also obvious that Canon did not have a unified vision for the 6D and 5DIII.

But the next generation offerings will likely fix all that. That's my prediction.
In 2015, Canon will have the 5DIV at $3500 and the 6DII at $2500.
Both spec'd accordingly and, most importantly, differentiated appropriately.
Not with lower x-sync speed and different button layout.

Given these prices for the FF offerings, a 7DII priced at around $1800 starts to make sense.

All speculation and fun of course. We will see.
But the 70D's plastic body alone is an indication to me that Canon is planning a 7DII.

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