7D - 70D - 7D2

Started Jul 21, 2013 | Discussions thread
Jerry-astro
Jerry-astro Forum Pro • Posts: 14,763
Nah... doubtful
7

Bobn2 wrote:

It is quite possible that there will not be a 7D Mark II. Canon's range has reconfigured quite considerably since the 7D was announced. For a start, the '5D' has become quite a different camera, really rather action orientated with top-notch AF - that makes it quite possible that what Canon has intended is for 7D owners, at least some of them to upgrade to the 5D Mk III. Then again, the price point, more or less, of the 7D has been taken by the 6D. It's very unusual for Canon to field two current cameras at the same price point, so one could think that they thing FF gives a better offer to people with $2k to spend than a fast APS-C camera. Third, the 70D has taken on quite a lot of the 7D's spec at a reduced price point. With those three cameras nibbling away at the 7D market place, it is not a given that there is enough market to sustain a 7D, and in particular the quite large amount of dedicated R&D that a camera which significantly advanced on the 7D would require.

Time will tell, so we're simply in speculation space now.  However, I think you're WAY off base on this one.  The 6D is any entry level full frame which happens to be at somewhere close to the same price point that is projected for the 7DMk2.  These are two completely different product lines, one with relatively entry level features (focus subsystem, frame rate) and the other at the top of the crop line, likely with a much more sophisticated focus subsystem, much faster frame rate, and other features which are targeted at the same shooters that would buy (and have bought) the 7D.  Portrait and landscape photographers -- who are the perfect target market for the 6D -- generally don't benefit from these capabilities and are a mismatch for the 7D's target customer base. The improved IQ of the 6D would be awesome to have in a 7D successor, but if you're shooting birds or sports, the 6D is likely not going to be your 7D upgrade since it's lacking in so many features that the 4-year old 7D already has... let alone its successor.

Bottom line: there's nothing wrong with having multiple product lines that share price points.  It's done all the time in a host of different markets (some high tech... some not).  Looking at the 6D as a 7D successor might fit your specific needs in a camera, but for many others, including myself, it's a terrible fit and not even on the list of possibilities.  A 5DmK3 might be, but the higher price point plus the additional expense of a TC to compensate for the lack of reach makes it a non starter for me anyway.

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