Based on this Forum's activity, Olympus compacts are hurting

Started Jul 4, 2013 | Discussions thread
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sderdiarian Veteran Member • Posts: 3,964
Based on this Forum's activity, Olympus compacts are hurting

In order of level of interest based on number of posts:

  • Sony and Panasonic lead with 35 plus posts in a 24 hour period and no posts older than a day on the first page
  • Canon is close on their heels
  • Fuiji surprisingly (to me) is next in line with 20 posts in 24 hours
  • Nikon is back a ways with only 12 posts in 24 hours and page one going back a week
  • Olympus is trailing way behind, with only 5 posts in the last 24 hours and page one going back 3 weeks

Clearly Olympus needs to to make some changes. The XZ-2 appeals to a narrow group of high-end compact shooters and is overpriced, especially when compared to the new Pentax MX-1 with identical lens selling for $450. The starter compacts have been sidelined by smart phones. The Tough series is, again, pricey, with the TG-2 even with its price reduced to $329 (was $379).

Then there's the superzooms, which have a confused line-up with all of the following currently still available:

  • SZ-31MR: backlit sensor, hi-res touch screen, stereo mic, was $399, now $299 (being phased out)
  • SZ-16: same lens and iHS as the SZ-31MR, lower res screen without touch, no backlit sensor, mono mic, $229
  • SH-50: new traditional styling, 3-axis IBIS for stills and 5-axis for video, manual controls included, new sensor, backlit sensor, lower res touch screen, mono mic, $299

Full comparison: http://www.dpreview.com/products/compare/side-by-side?products=oly_sz16&products=oly_sz31mr&products=oly_sh50

These latter have always intrigued me, offering a 25-600mm range commonly only found in other manufacturer's bulky full-sized superzooms, but at a slow f3-6.9 and purportedly soft edges:

http://www.steves-digicams.com/camera-reviews/olympus/sz-16/steves-conclusion-264.html

Still, with some advertising these should be able to grab a lot of sales to those looking for a travel cam with superzoom range and compact size, a niche only Olympus truly fills.

I feel they have some very good cameras but are hobbled by pricing and lack of advertising. Whatever the cause, this Forum's lack of activity appears to make a case that Olympus needs to make some moves sooner than later.

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Sailin' Steve

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