DxOMark : Ricoh GR lens Vs Nikon coolpix A lens

Started Jun 12, 2013 | Discussions thread
Pangloss Senior Member • Posts: 2,298
Price difference: Ricoh GR lens Vs Nikon coolpix A

Ray Sachs wrote:

sounder71 wrote:

Bryan Campbell wrote:

Well that's great news. We have the same quality of lens, but $300 cheaper on the Ricoh in a more ergonomic body. I like the bokeh on the Ricoh slightly better too from what I've seen.

Ricoh is cheaper because it was built by children (or grossly underpaid workers) in Chinese sweatshops.

For the record, the A scores higher in both DXO test, camera and lens. If it was sports, the GR will be second best. In real life Ricoh is still a great camera.

Those DXO scores are so incredibly close there's no point in even bringing them up - DXO said that themselves in their write up. These are basically equal cameras with a few different features that will appeal to different people. I suspect the price has more to do with marketing strategy than labor costs, but that may play some part.


For this kind of product, retail pricing is hardly related to production costs. And the proof in this case is that in Japan, the Coolpix A is actually less expensive than the GR (street prices).

Nikon launched the Coolpix A at a higher price point to "skim the market". Since the GR came a couple of months later it had to be launched at a lower price point (outside Japan). Nikon has plenty of leeway to play with promotions, rebates, etc to progressively lower the price of the Coolpix A - if they want to. Pentax has many fewer options in their pricing strategy, because consumers don't take well to price hikes (again, for this kind of product).


So, as Ray suspected, the prices for the Coolpix A and the GR have more to do with marketing strategies than production costs.

Oh, and for the record, that "... children... in Chinese sweatshops..." comment is just plain stupid!

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