A prediction of the D400.

Started May 31, 2013 | Discussions thread
Mr Gadget Senior Member • Posts: 1,973
Re: A prediction of the D400.

jfriend00 wrote:

In this statement: "Second, Nikon does not want to release the D400 until Canon is ready with its 7D Mark II, the only true competitor to Nikon’s sports and wildlife line."

Why in the world would Nikon sit on a product and wait until it's competition releases something?  There is no competitive reason to do so.  That just lessens the market for your own product by enabling the competition to have their product in the market when you do.  Nikon would release the D400 if it was ready.  If it's under development and not being released, that's because it isn't ready.  It's not because Canon hasn't released the 7D Mark II.  The fact that Canon hasn't released something in this space may have allowed Nikon to prioritize other things ahead of it, but Nikon isn't sitting on a finished D400 waiting for Canon to release it's camera first.  There's no business logic in that.

It is valid for the same reason car dealers locate close to other car dealers with different brands, home improvement stores like Lowes and Home Depot always locate near one another. By timing the release of both cameras Canikon will get the most advertising buzz from competitive comparisons by reviewers, press and customers. There will be more internet hype and talk amongst reviewers. This is a very well known and accepted marketing strategy.

For whatever reason the problem seems to be that Canon has lost it's desire to develop and introduce new products.

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