What Olympus actually promised:

Started May 27, 2013 | Discussions thread
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alfredbomping New Member • Posts: 20
Re: High Angst always precedes the typical 3-4 year upgrade.
1

it's because the E-X series is already a bit behind the curve specs wise ( compared to other semi pro DSLR like D300, 7D ) at the time of announcement. Also 3-4 year upgrade cycle is already an eternity in today's tech hungry world. They should offer a incremental upgrade model in between major upgrade similar to what Apple is doing with the iPhone 4 to 4s to 5. Just my 2 cents.

Regards,

Alfred

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