Correction: NOT WSJ but Yahoo Finance: Olympus one of 10 brands to disappear in 2014

Started May 26, 2013 | Discussions thread
rrr_hhh Veteran Member • Posts: 6,023
Re: Olympus should bring back DSLRs to satisfy the American market

RichRMA wrote:

Go out in the streets of North America and take a look.  How often do you see a car that isn't grey, white or black these days?  Americans are so conformist now it's like the 1950's.  So perhaps Olympus needs to bring DSLR's back?

The writer is right about the fact Olympus cannot continue to lose money.  They can't expect their medical division to pick-up the slack from the money-losing camera division.

Unless the R&D made by the camera division indirectly serves the medical imaging division, which is well possible. Note that it is not new at all that the camera division is loosing money.

What is interesting however is that with 7% of the market a camera company can't make any money.  In the 70's, you had five major brands (Canon, Nikon, Olympus, Minolta, Pentax) and several sub-brands and they seemed to be doing ok back then, even though some of them must have only had the kind of market share Olympus has now.

I think that the competition is much harsher. Plus the digital thing, like all high end technologies imples big investments that only a few big companies can afford. So this lead to fusions/acquisitions etc..

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