Is Apple getting people by their brain-balls?

Started May 24, 2013 | Discussions thread
bugzie Senior Member • Posts: 1,601
Re: Is Apple getting people by their brain-balls?

PhotoKhan wrote:

This appeared in the news section. It's, it seems, an Apple submitted patent.

Apparently, DPR did not recognize it as wireless flash setup stating an extraordinary "We're intrigued by the idea".

...or maybe it did recognize it but were mesmerized by the putative extra capabilities listed in the submitted patent like, "a graphical user interface to be used to preview test shots" (read, touch screen preview) or the "impromptu setup to offer instructions to the photographer/subject 'to move in a particular direction, for a particular distance, to angle or move the device in a certain manner, and so forth" (read, obviously necessary scene directing instructions for otherwise clueless multi-strobes photography soccer mothers).

Why the continuous demonstrations of awe, like this DPR one, at a manufacturer that keeps throwing about this very same, repeated foul-smelling stunt?:

Offering what already exists, disguised as "coolness", to be presented in a KNA by whoever is the new black turtleneck guru in charge, brainwashed audience going "Wooow!", while at the same time having the actual nerve to "patent" that very same already-existing thing, so they can later litigate competitors to their knees, the legal system not even taking notice that they were NOT the "inventors" in the first place.

Myself, I am anxiously awaiting the coming Apple's "Social Mirror Based Image Capture System".

(...good grief...)


The point is you can use the flashes of other mobile phones. It isn't a wireless flash set-up. You don't need any extra accessories to do it. Is it some big deal? No, maybe not but these days, if it moves, these companies will patent it. Because if you don't bother, some other company will, locking you out of this particular idea or forcing you to pay big bucks to use it.

That this patent application passes as "news" is another issue entirely. There must be people combing patent applications desperately trying to find something that might constitute something vaguely newsworthy. Apple gets a lot of attention via this source because they tend to keep their products under wraps. Apple is big click bait. These tech blogs are desperate for Apple news. If only to attract the torrents of abuse from people like yourself. Love 'em or hate 'em, the blogs don't care. It's all "eyeballs" to them.

Despite what DPR suggests, there aren't adoring Apple fans fawning over the sheer genius of this proposal. It's all quite ho-hum. The trick would be to get it working nicely so it would be easy to use. Apple might just scrap the idea all together. With them, the point is not so much offering this feature but getting it so people would want to use it, and so it was easy to use.

Apple isn't getting people by the brain-balls. They do have the nerve to patent something you feel already exists. All those big tech companies do. One slight difference and you whack a patent on it, even if it's just in case. That the tech blogs would want to make news of this is probably more remarkable. And that they get good (and bad) reactions from this story is exactly what they're looking for.

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