Pentax Brand Not Featured in Gear Shop

Started May 16, 2013 | Discussions thread
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John_A_G Veteran Member • Posts: 7,199
Re: Pentax Brand Not Featured in Gear Shop
2

Simon Joinson wrote:

And in reply to a point made further down - we are not selling direct, it's a different company with a different team. We will continue to review Pentax cameras - it makes no difference to the editorial team whether the store sells it or not, and we still make the bulk of our revenue from advertising and affiliate links to other retailers.

Simon

Simon - perception IS reality.  Your editorial staff already gets attacked for bias.  Now there is something people can latch onto for a reason.  You can say all you want that they are two completely different companies and editorial will not be influenced in any way, shape or form by sales - but people won't believe it.  Hard to say what the business impact is of that - but I think credibility will be hurt.

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