MFT shipments down

Started Apr 26, 2013 | Discussions thread
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Marty4650
Marty4650 Forum Pro • Posts: 12,543
Why none of this matters
3

First of all, we don't know if this means "MFT sales are down." These figures are for mirrorless cameras as a whole, and it could mean that some of the other brands (Samsung, Pentax, Nikon, etc.) are down, with NEX and M4/3 being up.

But even if MFT sales are actually down it could also mean the pipeline has been filled, since these aren't "sales numbers" at all, just shipments to distributors.

Like any new technology the biggest growth is during the first year, until everyone who wants one has one. Then, after that, you only have new users coming on and replacement models for upgrades.The same thing happened for TVs, computers, and other electronic devices. Once everyone who wants one has one, the only sales left are for replacements.

But the most important thing to remember is that even at a 4:1 sales ratio compared to DSLRs, MILC cameras have grabbed a huge chunk of the ILC market. Prior to 2009, that ratio was 4:0 with DSLRs getting 100% of that market. Today, they are getting only 75% or so.

Did anyone honestly expect MILC cameras to drive DSLRs out of the marketplace? A 25% market penetration is a pretty big deal for any consumer product.

We have had cars for over 100 years now, and some people still prefer riding horses!

HOORAY! Someone still wants me! And I don't just mean Taco Bell!

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