MFT shipments down

Started Apr 26, 2013 | Discussions thread
illy Forum Pro • Posts: 12,160
Re: revenues down the same as units (but about 19%, not 43%)

YouDidntDidYou wrote:

G1Houston wrote:

jim stirling wrote:

I think that a significant portion of initial sales numbers were driven in large part by DSLR owners looking for a smaller lighter back up kit to go alongside their main system. That was certainly my initial interest though I have bought into the quite substantially . Obviously there were many who went into the system hook line and sinker but not in the quantities the initial sales numbers indicated. Now, with the competition growing in the small carry around market from a number of directions including a number of other mirrorless systems, the growth of the large sensor compact sector, and even at the lower end many seem satisfied with their mobile phone cameras. The fundamental advantage of mFT is size and weight if you remove that particular criteria it becomes easy to get more for your money {regarding image quality at least}.

Agree and this is the kind of idea that Thom was discussing in one of his articles about the "value", which was discussed with the usual "heat" in another thread.

With Canon and Nikon each introducing their own mirrorless systems, however immature these products are from the m43 crowd's perspectives, they take away a lot of the customers from m4/3.  Many people like to have consistency in their camera system so, for example, they just need one work flow to handle all the images taken by cameras using different sensors.  For the P&S upgraders, there is always the perception that N and C are the major players in photography and that SONY must be pretty good too b/c they are known to make fabulous TVs and other electronics.  All of this can affect m4/3's sale, unless P and O start to build on the strength of the system that they can offer not only small camera bodies with DSLR-like IQ, but smaller lenses, flash, etc to result in an overall small and yet excellent camera system.  They have to compete on features and quality while at the same time bringing the price down, either by themselves or by third party lens manufactures.  High quality walk around lenses should be priced around $200-300 to be attractive.

In the United Kingdom  Micro Four Thirds was taken up by a lot of bridge cameras as well as point and shoot upgraders and DSLR owners wanting an additional/replacement system.
DSLR owners who have bought into micro four thirds have done so because they weren't getting any or enough real use out of their aging and expensive DSLRs, that they perceived (rightly or wrongly) as difficult to use.
Most bridge camera owners who have come to micro four thirds have done so because they have outgrown their bridge cameras and want more and because bridge cameras are now less visibly marketed and I imagine being produced in smaller quantities (bridge cameras have traditionally done very well in the UK especially Fuji, ,Panny,  Olympus, Sony, and Nikon in that order I think).
Point and Shot  owners because have come to micro four thirds for better quality, control and aspiration.
Premium Point and Shot upgraders have come to mirrorless for more creative control.
living life to the Four Thirds!

i still see more bridge cameras than mirrorless in the UK although their presence compared to last year seems larger, the only time i have  seen quite a few mirrorless users was in Thailand in March, there was also lots of iPads being used but the smart phone being used more than anything.

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