Why m4/3rds is declining in the US.

Started Apr 29, 2013 | Discussions thread
T3 Forum Pro • Posts: 20,321
mainly an issue of marketing.

Richard wrote:

Cailean Gallimore wrote:

I don't know or care how well or badly Canon are doing compared to m43, but I gave up after 3(!) m43 cameras, because of the poor dynamic range. The sensors just aren't big enough.

I have never owned one but that is good information and that could be yet another reason.

I use Canon APS-C and FF DSLRs, but I also use an m4/3 Olympus.  For work, I shoot with my Canon DSLRs, but for my own casual shooting the smaller size of the Oly m4/3 is so much better. I can put an m4/3 body and a couple m4/3 lenses in a small bag, and it's still almost like there's nothing there!  It takes up so much less space than regular DSLR gear.  Sure, the sensor is smaller, and the DR is a little less, but that has never kept me from getting the images I want.  In fact, it's probably allowed me to get more images I want because I'm more likely to bring my compact m4/3 camera with me in situations where I would have just left my DSLR gear at home.

As for how m4/3 is doing in the marketplace, it's primarily a matter of marketing.  The reality is that sensor size and DR aren't really that big a deal to most people-- unless you're an anal pixel peeper who regularly prints very large.  In most cases, it's really hard for other people to tell which of my images were shot with my Canon DSLRs or my Oly m4/3.

Maybe if you could only choose ONE format of camera, and you need the BEST of image quality, you may not choose m4/3.  However, for people who don't limit themselves to only one camera or one format, I think having a compact mirrorless system like m4/3 is awesome!

Having said that, there are more and more photojournalists and travel photographers who are shooting exclusively with m4/3 these days.  The quality is definitely there.  The rest is still up to the eye and skill of the photographer.  Never forget that.  Just take a look at the work of award-winning photographer Amos Chapple who shoots exclusively with m4/3:




My customized, tiny m4/3:


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