Canon is no. 1 for 10 straight years

Started Apr 26, 2013 | Discussions thread
PhotoKhan Forum Pro • Posts: 10,388
Re: Based on their own survey?

Rick Knepper wrote:

This may be reversed sooner than later if Canon continues the trend of higher lens prices (and higher prices generally) making Nikon look like the budget SLR company these days. Folks previously afraid to change because of uncertainty about selling their equipemnt or learning a new system may be more motivated to jump off if they can't afford to shoot Canon.

That's precisely why this press release was needed at this particular point.

Their commercial positioning regarding lenses is slowly changing from "most-affordable high-performance / marginal-low-returns-relying-on-volume" into "performance-established / max-return".

To anchor and exponentiate this new commercial paradigm they must transmit the concept contained in the title by whichever means and as many times as they possible can.

( )

If their move is the correct one is something we will be finding out in next few years.


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