Leica 25mm f/1.4 - Pictorial Review

Started Apr 18, 2013 | Discussions thread
Chris Noble
Chris Noble Senior Member • Posts: 2,151
Re: Leica is very careful about who publishes it's name...

pinnacle wrote:

tjuster1 wrote:


Yeah, I know Panasonic puts "LEICA" on the front, but it's not built by Leica, it's built by Panasonic. This is a true Leica lens: http://www.bhphotovideo.com/c/product/586190-REG/Leica_11_602_50mm_f_0_95_Noctilux_M_Aspherical.html.

The lens has "Leica" printed right out front for all the world to see and Leica corporation has given it's oversight and approval for the design and manufacturing process. If you have issues with whether the lens is a "Leica" or not, perhaps you should take up your case with Leica Corporate in Germany?


-- hide signature --

Life is good.

You call it "oversight and approval", I'll call it marketing a trademarked brand, and I'm in the IP business. My guess is that it's both.

Actually, I don't really care how much Panasonic paid for the brand license, or whose name they put on the lens. As long as the lens is good, that's all that matters. I'm sure that Leica uses licensing professionals to make sure their licensing deals don't dilute the brand value.

Here's a "Polaroid" camera. Polaroid went bankrupt years ago and consists entirely of a branding activity for the investors who bought the trademarks:


 Chris Noble's gear list:Chris Noble's gear list
Panasonic Lumix DMC-GM5 Panasonic Lumix DMC-G7 Panasonic Lumix G Vario 7-14mm F4 ASPH Panasonic Lumix G 20mm F1.7 ASPH Panasonic Leica Summilux DG 25mm F1.4 +3 more
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