Wondering if Nikon will bring back Lens Rebate

Started Apr 14, 2013 | Discussions thread
Oscarroos Senior Member • Posts: 2,914
Re: Wondering if Nikon will bring back Lens Rebate

Leonard Shepherd wrote:

A new factor is that the UK pound and US dollar are improving against the yen.

Importers do not react to every little currency change but over time if there is a major movement, as seems to be happening now, they eventually respond.

When an importer responds they have the option of reducing all prices, giving better deals on slower selling product lines, or giving discounts on products which they think will lead to follow on sales.

What happens next to prices and if some prices move in the buyers favour is part a game of poker, part did Nikon accurately forecast sales volume and part what happens to exchange rates.

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Leonard Shepherd
Many problems turn out to be a lack of intimate knowledge of complex modern camera equipment.


So many factors as Leonard pointed out.  Yes, rebates will happen again!  When?  Who knows, probably not even Nikon right now until they look/analyse last years data.

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