Let's help Jim Malcolm

Started Apr 8, 2013 | Discussions thread
Matthew Miller
Matthew Miller Senior Member • Posts: 1,311
Let's try reading comprehension!

In the interview, Jim Malcolm says:

Right, so this is kind of consistent with a lot of the research that we’ve done internally and it’s a little bit rewarding, and I guess that’s my big surprise. If you follow what the Internet says and you read the forums, the only way that Pentax is going to survive is full frame. Well, the Pentaxians are saying, “Just keep doing what you’re doing." Let’s work on optics, let’s work on the size of the camera, or the weather resistance, and battery life and resolution and start paying attention to—continue paying attention to—the camera the way it is.

He very clearly says that their customer research — "lots of research" — into the existing Pentax user base shows that people want continued improvements which play to Pentax's strengths. ("The camera the way it is.") This is in contrast to what one might think in reading "the forums" on the Internet. He even said he was surprised to see this, not that it was what he expected or wanted to see.

It is, therefore, laughable to point at more anecdotal evidence on an Internet forum as some sort of gotcha. You are following exactly what he said, except the actual point went over your head.

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