Another Silly Camera from Hasselblad!

Started Mar 4, 2013 | Discussions thread
SkvLTD Contributing Member • Posts: 786
Re: Hasselblad is not Leica

Marty4650 wrote:

The status of their brand just isn't as widely known outside of photographic circles to command ridiculous prices.

In order to get these high prices a camera must appeal to total idiots with too much money, because no pro photographer would pay that large a premium to have a commemorative edition of any camera.

The most powerful luxury trademarks aren't the ones for the most expensive product in each category. They are for a very expensive product that is widely known by the newly monied class. That means the Russian Mafia, the Arab oil sheiks, and the new Chinese billionaires.

Reminds me of where Apple's been heading the past 10 years...

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